New Music – iJay – Nifemi Si

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    Just off his recent surprise feature on CNN as one of the future talents to look out for in the African music scene and recovering from the smash reviews of his debut single “Mojuwonlo” featuring M.I and Olamide, iJay, the Lagos based singer drops another potential hit titled ‘Nifemi Si’ in his native Yoruba meaning “Love Me Still”. The Afro-pop track starts off soulfully with tinges of high life that are maintained throughout the track; a melodic fusion of tribal beats, arranged as frets along the neck of a folk guitar and reminiscent of the clapping sounds from a thoroughly entertained community of listeners transposed by the music. The lyrics address the reality of love, asking if his lover adores iJay the celebrity or Akande the human being with flaws. The words are straightforward and unidirectional without any ambiguities or allusions, but rhetorical, provoking deep thought and evoking an emotion that is fast becoming a trademark “sound” of iJay and his collaboration with producer DonL37; who has a way of turning every beat he works on into a dance-able track; Nifemi Si is no exception.

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